Cobalt-60 The Cobalt Blog


Letter-perfect Layouts: The ABCs of F- and Z-Shaped Reading


Writers put pen to page (or fingers to keyboard) in hopes that people will cling to every word they write, taking notes for the purpose of applying published wisdom to their own daily practices. This isn’t the case in the digital age, when most consumers, who get much of their information online, don’t actually read sites front to back. 

Readers scan. And businesses must make sure that these users at least read the most important website material before exiting away from a web designer’s or writer’s hard work. 

Read on for tips regarding webpage organization to ensure your website and its content are reaching your clients. Read More…

Thinking Inside the Board: Using Mood Boards to Generate Ideas and Build Consensus

Also called vision boards or inspiration boards, mood boards are tools for communicating a vision, feeling, theme, persona or mood for a design or a style in a way that can be quickly absorbed and understood by those viewing them. Mood boards can be used to confirm that all stakeholders are on the same page or get feedback if not. Join Cobalt Communications Art Director Mark Miller on an exploration of this vital design tool. Read More…