Cobalt-60 The Cobalt Blog

Creativity

Better Brainstorming: How to Generate Effective Questions and Answers

Brainstorming-Main

When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas. Read Moreā€¦