Cobalt-60 The Cobalt Blog


The Anatomy of a Great Tagline


Call it a slogan. Call it a cutline. Call it a tagline. Whatever you call it, just don't dismiss it as a piece of throwaway marketing language. A powerful tagline can help you differentiate your business and attract new customers. Read More…

The Anatomy of a Great Name


So what’s in the DNA of a great name, the unseen coding that makes it look and sound like a million dollars? Our checklist dissects five simple requirements that will help your brand grow into an empire worthy of worship. Read More…

Building a Business vs. Building a Brand: Channel Your Inner Eisenhower

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As a company owner, leader or manager, you're not just building a business. You're building a brand. “Doing business” refers to day-to-day operational stuff. “Building a brand” refers to developing an idea that is worth loving — an idea that will connect what you do with the people who consume it and create a memorable, emotional reaction. And the secret to building your brand? Knowing what's important and what's urgent. Read More…