Cobalt-60 The Cobalt Blog

November 2019

The Psychology of Slogans: What They Are & How They Work


Slogans are consumer-friendly expressions of a brand’s positioning, meant to be memorable, evocative and irrevocably linked to the brands they represent. But what makes a slogan so effective? Why do some become earworms and others fall flat? This blog post explores the power of slogans from a psychological or scientific point of view. Read Moreā€¦