Cobalt-60 The Cobalt Blog

March 2017

Building a Business vs. Building a Brand: Channel Your Inner Eisenhower

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As a company owner, leader or manager, you're not just building a business. You're building a brand. “Doing business” refers to day-to-day operational stuff. “Building a brand” refers to developing an idea that is worth loving — an idea that will connect what you do with the people who consume it and create a memorable, emotional reaction. And the secret to building your brand? Knowing what's important and what's urgent. Read Moreā€¦