Cobalt-60 The Cobalt Blog

December 2019

Letter-perfect Layouts: The ABCs of F- and Z-Shaped Reading


Writers put pen to page (or fingers to keyboard) in hopes that people will cling to every word they write, taking notes for the purpose of applying published wisdom to their own daily practices. This isn’t the case in the digital age, when most consumers, who get much of their information online, don’t actually read sites front to back. 

Readers scan. And businesses must make sure that these users at least read the most important website material before exiting away from a web designer’s or writer’s hard work. 

Read on for tips regarding webpage organization to ensure your website and its content are reaching your clients. Read More…

How to Choose a Communications Firm

You’ve got a product or service, and you need people to know about it. You need consistent, effective, targeted communications that make the most of your budget and reach your audience. But the landscape of options for communications firms is complicated and you may not know where to start. What’s an agency? What’s a studio? And is a boutique really a thing? Read More…