Cobalt-60 The Cobalt Blog

Cobalt Signs (and Omens)

171219 Fullscale-Cobalt-Front-Sign-wSpecsCobalt moved to a new office location in November 2017. It didn’t take us long to realize that Cobalt-branded signage was critical to day-to-day operations — and to our overall brand. Read More…

Physical Fitness: Environmental Branding 101

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Successful environmental branding creates a physical space that effectively embodies a brand and communicates its attributes, personality and key messages. That space may be in retail stores, restaurants, office environments or even at tradeshows. It is accomplished through intentional design of a space’s atmosphere and carefully considers factors such as color, texture and materials, size and smell. Read More…

Leslie Harris Named to the Board of MASHSMD

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Cobalt Communications president and director of strategy, Leslie Harris, has been named a Board Member at Large for the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD). Leslie and her fellow board members will be working together to grow MASHSMD’s membership through engaging and educational networking events that bring together healthcare marketing and communications strategists from across Virginia, Maryland and Pennsylvania. Read More…

The Art and Science of Understanding

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At Cobalt, we take understanding seriously. But what does that really mean? What is understanding? When someone attains understanding, what have they achieved? In this post, we try to understand understanding more deeply. Read More…

Enabling Innovation “On Demand”

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Encouraging innovation in today’s business environment takes much more than a suggestion box placed in a breakroom. Leaders of forward-thinking organizations don’t wait for passive inspiration to strike. They design spaces and situations that actively propel creative thinking, helping teams to think big — and fast. Read More…

The Complexity of Simplicity

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Achieving understanding can always be “easier” on an audience ... but can’t always be “easy.” When creating infographics, you should strive to facilitate understanding, but if you oversimplify information too much or fail to give readers additional opportunities to dig deeper, then you may be falling short as a communicator. Read More…