Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Apr 2020
Elevate Your Mind and Lift Your Spirits: Quarantine Edition
Apr 2020
Brand-Building in the Time of COVID-19
(Hint: It’s about People — and Always Has Been)
Apr 2020
“That Car Seems Like a Good Choice” versus “I Love That Car!”
Rational and Emotional Branding
Apr 2020
#WFH:
Working Hard to Work Hard
Mar 2020
PhotoSynthesis: Art Made from Light
Mar 2020
Words + Pictures
What Can a Writer and Designer Learn from Each Other?
Feb 2020
Cobalt 2019 Year in Review
Key highlights from our very successful 2019.
Feb 2020
Internal vs. External Communications:
Loving Soulmates or Strange Bedfellows?
Feb 2020
15 Communications Resolutions for 2020
Dec 2019
The Psychology of Slogans
What They Are & How They Work
Dec 2019
Letter-perfect Layouts:
The ABCs of F- and Z-Shaped Reading
Dec 2019
How to Choose a Communications Firm
Sep 2019
Equinox: Sales vs Marketing (In)Equality
Aug 2019
Context Is King
The Role of Context in Communication
Jul 2019
Thinking Inside the Board
Using Mood Boards to Generate Ideas and Build Consensus
Jul 2019
The Zen of Zero
The Pluses and Minuses of Inbox Zero
Jun 2019
Reduce, Reuse, Recycle
A Marketer’s Guide
May 2019
Why We Love Expletives (or Love to Hate Them)
May 2019
Thinking Like Sun Tzu
How to Conduct a Competitive Analysis
Apr 2019
The Lessons of Winning and Losing
A Primer for Marketing Communications
Apr 2019
Using KPIs to Take Your Business to New Heights
Mar 2019
From Wannabe to Winner
7 Key Ingredients of Winning Organizations
Feb 2019
Brand Positioning
How to Look Different in a Sea of Sameness
Feb 2019
Storytelling and Social Media
Eight Techniques
Jan 2019
Don’t Let Perfect Get in the Way of Good
Dec 2018
Seven Great Science-Focused Holiday Gifts
Oct 2018
Fear and Loathing in Marketing
Sep 2018
The Value of Brand Consistency
Sep 2018
Why is North Up?
How Flipping Your Perspective Can Lead to Creative Success
Jul 2018
Selling With Science
The Good, The Bad And How Things Change
Jun 2018
Cobalt 13
Houston, We Have a Business
May 2018
Better Brainstorming
How to Generate Effective Questions and Answers
Apr 2018
Cobalt Signs (and Omens)
Mar 2018
Physical Fitness
Environmental Branding 101
Mar 2018
Leslie Harris Named to the Board of MASHSMD
Feb 2018
The Art and Science of Understanding
Feb 2018
Enabling Innovation “On Demand”
Sep 2017
The Complexity of Simplicity
Aug 2017
Message Eclipsing and Leadership
How to Avoid Overshadowing Your Own Messages
Aug 2017
The Anatomy of a Great Tagline
Aug 2017
The Anatomy of a Great Name
May 2017
5 Reasons to Publish a Digital Annual Report — Even If You’re Not Required to Publish One
Mar 2017
Building a Business vs. Building a Brand
Channel Your Inner Eisenhower