Selling With Science: The Good, The Bad And How Things Change
07/19/18 09:16 PM Filed in: Strategic Communications
Every time consumers shop, they face a plethora of products of all types, even for the most mundane items. At first glance, most shampoos, light bulbs or televisions may seem the same or at least very similar. So advertisers are constantly looking for ways to differentiate their products and make them stand out. Using science is one way to do that. But is the science real or is it soft, squishy and skeptical? Read More…
Cobalt 13: Houston, We Have a Business
06/21/18 11:58 AM Filed in: Company News
Thirteen years ago, in 2005, Cobalt Communications was officially founded! To celebrate this June, we are highlighting some extraordinary discoveries and events that happened our inaugural year. Read More…
Better Brainstorming: How to Generate Effective Questions and Answers
05/04/18 10:45 AM Filed in: Creativity
When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas. Read More…
Cobalt Signs (and Omens)
04/03/18 03:33 PM Filed in: Company News | Branding
Cobalt moved to a new office location in November 2017. It didn’t take us long to realize that Cobalt-branded signage was critical to day-to-day operations — and to our overall brand. Read More…Physical Fitness: Environmental Branding 101
03/25/18 08:36 PM Filed in: Branding
Successful environmental branding creates a physical space that effectively embodies a brand and communicates its attributes, personality and key messages. That space may be in retail stores, restaurants, office environments or even at tradeshows. It is accomplished through intentional design of a space’s atmosphere and carefully considers factors such as color, texture and materials, size and smell. Read More…
Leslie Harris Named to the Board of MASHSMD
03/06/18 03:43 PM Filed in: Company News
Cobalt Communications president and director of strategy, Leslie Harris, has been named a Board Member at Large for the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD). Leslie and her fellow board members will be working together to grow MASHSMD’s membership through engaging and educational networking events that bring together healthcare marketing and communications strategists from across Virginia, Maryland and Pennsylvania. Read More…