Cobalt-60 The Cobalt Blog

The Complexity of Simplicity

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Achieving understanding can always be “easier” on an audience ... but can’t always be “easy.” When creating infographics, you should strive to facilitate understanding, but if you oversimplify information too much or fail to give readers additional opportunities to dig deeper, then you may be falling short as a communicator. Read More…

Message Eclipsing and Leadership: How to Avoid Overshadowing Your Own Messages

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Eclipse mania may be fading (along with the white-hot images on our retinas), but the idea of an eclipse — an obscuring of light from one celestial body by the passage of another between it and an observer — made me think about how this phenomenon applies to communications. Is it possible to behave in such a way or deliver messages in such a way that the audience only remembers the person sending, not the content being sent? Read More…

The Anatomy of a Great Tagline

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Call it a slogan. Call it a cutline. Call it a tagline. Whatever you call it, just don't dismiss it as a piece of throwaway marketing language. A powerful tagline can help you differentiate your business and attract new customers. Read More…

The Anatomy of a Great Name

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So what’s in the DNA of a great name, the unseen coding that makes it look and sound like a million dollars? Our checklist dissects five simple requirements that will help your brand grow into an empire worthy of worship. Read More…

5 Reasons to Publish a Digital Annual Report — Even If You’re Not Required to Publish One

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Annual reports — glorified financial statements or robust marketing tools? (Hint: we believe in the latter.) Even though Cobalt is a private company and we don’t legally have to publish an annual report, we chose to create one (and go digital) for 2016 because it offers so many marketing opportunities. And your company could reap these benefits, too. Read More…

Building a Business vs. Building a Brand: Channel Your Inner Eisenhower

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As a company owner, leader or manager, you're not just building a business. You're building a brand. “Doing business” refers to day-to-day operational stuff. “Building a brand” refers to developing an idea that is worth loving — an idea that will connect what you do with the people who consume it and create a memorable, emotional reaction. And the secret to building your brand? Knowing what's important and what's urgent. Read More…