Cobalt-60 The Cobalt Blog

Seven Great Science-Focused Holiday Gifts

The Gift of Science

Looking for some last-minute gifts or perhaps something a little more titillating than the typical holiday fare? (No offense, but who really needs another ugly tie or another scented candle?) These science-inspired ideas deliver the best gift of all — the delight of discovery. Read More…

Fear and Loathing in Marketing

Fear and Marketing Hindenburg

Fear, Uncertainty and Doubt, or FUD, is a fear-based marketing strategy used in disciplines such as public relations, advertising and even politics. Influencers use FUD techniques to make us stop, think and change our behavior to choose their preferred option over another more questionable option. Keep reading to learn how you can leverage fear in your marketing — and when you might decide to avoid it altogether. Read More…

The Value of Brand Consistency

Consistent Cola

Each September, Interbrand releases its “Best Global Brands” annual rankings. While we wait to find out who will top the 2018 list, let’s take a closer look at the importance of brand consistency to businesses large and small, whether they sell to other businesses or direct to consumers. Read More…

Why is North Up? How Flipping Your Perspective Can Lead to Creative Success

shutterstock_4279360

The north pole is at the top of the world, and the south pole is at the bottom. But why is this? There is no scientific reason that one pole should be considered “up” and one “down.” A brief history lesson about the Mercator projection can help us appreciate the importance of a fresh perspective in our creative strategies.
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Selling With Science: The Good, The Bad And How Things Change

Lipstick Science Sells

Every time consumers shop, they face a plethora of products of all types, even for the most mundane items. At first glance, most shampoos, light bulbs or televisions may seem the same or at least very similar. So advertisers are constantly looking for ways to differentiate their products and make them stand out. Using science is one way to do that. But is the science real or is it soft, squishy and skeptical? Read More…

Cobalt 13: Houston, We Have a Business

Cobalt Spaceship

Thirteen years ago, in 2005, Cobalt Communications was officially founded! To celebrate this June, we are highlighting some extraordinary discoveries and events that happened our inaugural year. Read More…