Cobalt-60 The Cobalt Blog

Equinox: Sales vs Marketing (In)Equality

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Most businesses have a dividing line between sales and marketing. Very few, however, have complete equality between these two functions, and that’s perfectly okay. What is important is understanding the difference between sales and marketing and accounting for both activities in your business planning. As you celebrate the equinox, take some time to reevaluate and rebalance your sales and marketing efforts. Read More…

Context Is King: The Role of Context in Communication

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Marketing and communications professionals hear about content every day, and those of us actually tasked with producing it think about it all the time. But effective communication isn’t only about what you say, it’s also about how and when you say it to whom. This is where context comes in, and it matters a lot in ALL forms of communication: spoken, written and nonverbal. Read More…

Thinking Inside the Board: Using Mood Boards to Generate Ideas and Build Consensus


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Also called vision boards or inspiration boards, mood boards are tools for communicating a vision, feeling, theme, persona or mood for a design or a style in a way that can be quickly absorbed and understood by those viewing them. Mood boards can be used to confirm that all stakeholders are on the same page or get feedback if not. Join Cobalt Communications Art Director Mark Miller on an exploration of this vital design tool. Read More…

The Zen of Zero: The Pluses and Minuses of Inbox Zero

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Aristotle once remarked, “We are what we frequently do.” If this is the case, do we want to be our email inboxes? And does the “Inbox Zero” email management technique function as the cure to the email abyss or compound the disease? This article examines Inbox Zero to determine its utility. Read More…

Reduce, Reuse, Recycle: A Marketer’s Guide

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Even for the most experienced marketing pros, the responsibility of keeping your brand’s content flowing across the web can be daunting, even exhausting. It’s like feeding a monster that’s never satisfied. So, in this article, we turn to a familiar mantra of environmentalism — Reduce, Reuse, Recycle — to explore how marketers and business professionals can get more mileage out of their content and do more with less. Read More…

Why We Love Expletives (or Love to Hate Them)

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Swearing in the workplace used to be a no-no — no questions asked. But as three-piece suits have been replaced by khakis and no-tuck shirts, so too have we become more casual about the occasional oath or obscenity. Research shows that swearing can play an important role in communication, though there are some who argue it has no place in civil discourse. Read More…