The Psychology of Slogans: What They Are & How They Work
11/18/19 02:04 PM Filed in: Branding | Strategic Communications
Slogans are consumer-friendly expressions of a brand’s positioning, meant to be memorable, evocative and irrevocably linked to the brands they represent. But what makes a slogan so effective? Why do some become earworms and others fall flat? This blog post explores the power of slogans from a psychological or scientific point of view. Read More…
Equinox: Sales vs Marketing (In)Equality
Most businesses have a dividing line between sales and marketing. Very few, however, have complete equality between these two functions, and that’s perfectly okay. What is important is understanding the difference between sales and marketing and accounting for both activities in your business planning. As you celebrate the equinox, take some time to reevaluate and rebalance your sales and marketing efforts. Read More…
Context Is King: The Role of Context in Communication
08/19/19 01:23 PM Filed in: Strategic Communications | Marketing
Marketing and communications professionals hear about content every day, and those of us actually tasked with producing it think about it all the time. But effective communication isn’t only about what you say, it’s also about how and when you say it to whom. This is where context comes in, and it matters a lot in ALL forms of communication: spoken, written and nonverbal. Read More…
Thinking Inside the Board: Using Mood Boards to Generate Ideas and Build Consensus
Also called vision boards or inspiration boards, mood boards are tools for communicating a vision, feeling, theme, persona or mood for a design or a style in a way that can be quickly absorbed and understood by those viewing them. Mood boards can be used to confirm that all stakeholders are on the same page or get feedback if not. Join Cobalt Communications Art Director Mark Miller on an exploration of this vital design tool. Read More…
The Zen of Zero: The Pluses and Minuses of Inbox Zero
07/08/19 07:43 AM Filed in: Productivity
Aristotle once remarked, “We are what we frequently do.” If this is the case, do we want to be our email inboxes? And does the “Inbox Zero” email management technique function as the cure to the email abyss or compound the disease? This article examines Inbox Zero to determine its utility. Read More…
Reduce, Reuse, Recycle: A Marketer’s Guide
06/26/19 08:24 AM Filed in: Strategic Communications | Marketing
Even for the most experienced marketing pros, the responsibility of keeping your brand’s content flowing across the web can be daunting, even exhausting. It’s like feeding a monster that’s never satisfied. So, in this article, we turn to a familiar mantra of environmentalism — Reduce, Reuse, Recycle — to explore how marketers and business professionals can get more mileage out of their content and do more with less. Read More…