The Value of Brand Consistency
09/23/18 01:29 PM Filed in: Branding
Each September, Interbrand releases its “Best Global Brands” annual rankings. While we wait to find out who will top the 2018 list, let’s take a closer look at the importance of brand consistency to businesses large and small, whether they sell to other businesses or direct to consumers. Read More…
Why is North Up? How Flipping Your Perspective Can Lead to Creative Success
09/16/18 11:06 AM Filed in: Creativity
The north pole is at the top of the world, and the south pole is at the bottom. But why is this? There is no scientific reason that one pole should be considered “up” and one “down.” A brief history lesson about the Mercator projection can help us appreciate the importance of a fresh perspective in our creative strategies.
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Selling With Science: The Good, The Bad And How Things Change
07/19/18 09:16 PM Filed in: Strategic Communications
Every time consumers shop, they face a plethora of products of all types, even for the most mundane items. At first glance, most shampoos, light bulbs or televisions may seem the same or at least very similar. So advertisers are constantly looking for ways to differentiate their products and make them stand out. Using science is one way to do that. But is the science real or is it soft, squishy and skeptical? Read More…
Cobalt 13: Houston, We Have a Business
06/21/18 11:58 AM Filed in: Company News
Thirteen years ago, in 2005, Cobalt Communications was officially founded! To celebrate this June, we are highlighting some extraordinary discoveries and events that happened our inaugural year. Read More…
Better Brainstorming: How to Generate Effective Questions and Answers
05/04/18 10:45 AM Filed in: Creativity
When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas. Read More…
Cobalt Signs (and Omens)
04/03/18 03:33 PM Filed in: Company News | Branding
Cobalt moved to a new office location in November 2017. It didn’t take us long to realize that Cobalt-branded signage was critical to day-to-day operations — and to our overall brand. Read More…