Cobalt Communications The Art + Science of Understanding

The Art + Science of Understanding


You’ve got something to say. You need someone to hear it — and understand it. That’s where Cobalt comes in. We work at the intersection of science and strategy, helping healthcare, medical, technology and scientific companies engage their internal and external audiences more effectively. We are experts at communicating complex information within complex organizations, and we always apply our collective imaginations to elevate your materials — and your messages — to a new level. Explore how we’ve done this for some of our clients by clicking on any image below to access our portfolio of work.
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Cobalt-60 is an isotope of the element cobalt. It’s also the name of our blog, an online digest dedicated to the art and science of communications. Check out our latest posts — and don’t forget to subscribe via the Cobalt-60 RSS feed.
  • Why We Love Expletives (or Love to Hate Them)
  • Thinking Like Sun Tzu: How to Conduct a Competitive Analysis
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    Swearing in the workplace used to be a no-no — no questions asked. But as three-piece suits have been replaced by khakis and no-tuck shirts, so too have we become more casual about the occasional oath or obscenity. Research shows that swearing can play an important role in communication, though there are some who argue it has no place in civil discourse. Keep reading.
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    Sun Tzu, author of The Art of War, is often regarded as one of history’s greatest military strategists. According to the Chinese general, if you want to defeat your enemy, you must know them as well as you know yourself. The same is true if you’re marketing a brand — to succeed, you must know your competition. That’s where a competitive analysis comes in.

Science-focused. Strategic-minded. We partner with global companies that employ thousands of people, as well as smaller businesses with just a few associates. Either way, we work best with organizations that appreciate the value of strategic communications.
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  • Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding. To receive BFTB, (1) subscribe below, (2) verify your email, (3) check your spam/junk folders if this initial email goes AWOL, and (4) enjoy. All newsletters include an unsubscribe link. You may opt out at any time. See our privacy policy.
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Cobalt Communications delivers its creative services from Harrisonburg, Virginia. We’re also a SWaM-certified business. SWaM is the acronym for Small, Women- and Minority-owned businesses. The SWaM certification program is a state program of the Commonwealth of Virginia that enhances procurement opportunities for businesses that qualify.