Cobalt Communications The Art + Science of Understanding

The Art + Science of Understanding


You’ve got something to say. You need someone to hear it — and understand it. That’s where Cobalt comes in. We work at the intersection of science and strategy, helping healthcare, medical, technology and scientific companies engage their internal and external audiences more effectively. We are experts at communicating complex information within complex organizations, and we always apply our collective imaginations to elevate your materials — and your messages — to a new level. Explore how we’ve done this for some of our clients by clicking on any image below to access our portfolio of work.
  • Stacks Image 10
  • Stacks Image 12
  • Stacks Image 14
  • Stacks Image 16

Cobalt-60 is an isotope of the element cobalt. It’s also the name of our blog, an online digest dedicated to the art and science of communications. Check out our latest posts — and don’t forget to subscribe via the Cobalt-60 RSS feed.
  • Using Mood Boards to Generate Ideas and Build Consensus
  • Celebrating the Equinox: Sales vs Marketing (In)Equality
  • Stacks Image 129
    Also called vision boards or inspiration boards, mood boards are tools for communicating a vision, feeling, theme, persona or mood for a design or a style in a way that can be quickly absorbed and understood by those viewing them. Mood boards can be used to confirm that all stakeholders are on the same page or get feedback if not. Join Cobalt Communications Art Director Mark Miller on an exploration of this vital design tool.
  • Stacks Image 32
    Most businesses have a dividing line between sales and marketing. Very few, however, have complete equality between these two functions, and that’s perfectly okay. What is important is understanding the difference between sales and marketing and accounting for both activities in your business planning. As you celebrate the autumn equinox, take some time to reevaluate and rebalance your sales and marketing efforts. Keep reading to learn more.

Science-focused. Strategic-minded. We partner with global companies that employ thousands of people, as well as smaller businesses with just a few associates. Either way, we work best with organizations that appreciate the value of strategic communications.
Stacks Image 47

  • Stacks Image 57
  • Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding. To receive BFTB, (1) subscribe below, (2) verify your email, (3) check your spam/junk folders if this initial email goes AWOL, and (4) enjoy. All newsletters include an unsubscribe link. You may opt out at any time. See our privacy policy.
  • Stacks Image 73

Stacks Image 98
Cobalt Communications delivers its creative services from Harrisonburg, Virginia. We’re also a SWaM-certified business. SWaM is the acronym for Small, Women- and Minority-owned businesses. The SWaM certification program is a state program of the Commonwealth of Virginia that enhances procurement opportunities for businesses that qualify.