Cobalt Communications The Art + Science of Understanding

The Art + Science of Understanding


You’ve got something to say. You need someone to hear it — and understand it. That’s where Cobalt comes in. We work at the intersection of science and strategy, helping healthcare, medical, technology and scientific companies engage their internal and external audiences more effectively. We are experts at communicating complex information within complex organizations, and we always apply our collective imaginations to elevate your materials — and your messages — to a new level. Explore how we’ve done this for some of our clients by clicking on any image below to access our portfolio of work.
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Cobalt-60 is an isotope of the element cobalt. It’s also the name of our blog, an online digest dedicated to the art and science of communications. Check out our latest posts — and don’t forget to subscribe via the Cobalt-60 RSS feed.
  • Eight Storytelling Techniques You Can Use on Social Media
  • Put the Power of Positioning to Work for Your Business
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    Every day, we’re bombarded with messages. That’s why we must produce content that stands out and grabs the attention of our busy and easily distracted audience. One great way to do that is through storytelling. In this article, we share some basic storytelling techniques to use as you develop content for social media.
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    Today, it’s easy to see brand positioning at work in some of the most recognizable brands, such as Netflix and Whole Foods. But even if you don’t have the resources of these big consumer brands, even if you’re a small B2B businesses, you can apply the principles of positioning. Keep reading.

Science-focused. Strategic-minded. We partner with global companies that employ thousands of people, as well as smaller businesses with just a few associates. Either way, we work best with organizations that appreciate the value of strategic communications.
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  • Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding. To receive BFTB, (1) subscribe below, (2) verify your email, (3) check your spam/junk folders if this initial email goes AWOL, and (4) enjoy. All newsletters include an unsubscribe link. You may opt out at any time. See our privacy policy.
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Cobalt Communications delivers its creative services from Harrisonburg, Virginia. We’re also a SWaM-certified business. SWaM is the acronym for Small, Women- and Minority-owned businesses. The SWaM certification program is a state program of the Commonwealth of Virginia that enhances procurement opportunities for businesses that qualify.