Cobalt Communications The Art + Science of Understanding

The Art + Science of Understanding

You’ve got something to say. You need someone to hear it — and understand it. That’s where Cobalt comes in. We work at the intersection of science and strategy, helping healthcare, medical, technology and scientific companies engage their internal and external audiences more effectively. We are experts at communicating complex information within complex organizations, and we always apply our collective imaginations to elevate your materials — and your messages — to a new level. Explore how we’ve done this for some of our clients by clicking on any image below to access our portfolio of work.
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Cobalt-60 is an isotope of the element cobalt. It’s also the name of our blog, an online digest dedicated to the art and science of communications. Check out our latest posts — and don’t forget to subscribe via the Cobalt-60 RSS feed.
  • Leaders often speak. But just as often, they overshadow what they’re trying to say.
  • A tagline should anchor your brand. Here’s how to write a really great one.
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    Great leaders work hard to avoid eclipsing their own messages by remembering one crucial thing: it’s not about them — it’s about the team they’re trying to motivate. If you’re a leader — of a team, a business, or a nation — learn how to stand tall without casting shadows. It’s easier than you think.
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    A tagline (or slogan or cutline) is a short sentence or phrase that clarifies what you do. Think of it as the shortest elevator pitch ever — five to 10 words to encapsulate everything you and your company stand for. Sounds easy, right? Not so much. Here are four steps you can take to build a better tagline.

Science-focused. Strategic-minded. We partner with global companies that employ thousands of people, as well as smaller businesses with just a few associates. Either way, we work best with organizations that appreciate the value of strategic communications.
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  • Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding. To receive BFTB, (1) subscribe below, (2) verify your email, (3) check your spam/junk folders if this initial email goes AWOL, and (4) enjoy.
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